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Management Consulting
As a senior executive and consultant
in the health care industry, Marty O'Connell has provided leadership,
direction, management, and coordination in the areas of planning,
operations, strategy, marketing, and business and organizational
development.
He was formerly with the National
Health Care practice of Ernst & Young, and also served on the senior
management teams for Catholic Healthcare Partners, HCA, HealthTrust, and
Quorum-managed hospitals.
Marty brings critical competencies and
a focus on implementation to healthcare organizations: a solid P&L
orientation; strong conceptual and communications skills; solid planning
experience; depth in health care strategy and marketing; and proven
abilities to organize and motivate staff and management teams. He has led a
significant number of major initiatives, including the development and
launch of new services, process reengineering and performance improvement,
business planning, and venture development.
His credentials include a Master's
degree in Health Care Administration and Planning, professional training in
Organizational Change Management and TQM/Statistical Process Control, and
proven experience in project management and group facilitation. He has
written for trade and industry journals and has served on the faculty for
national health care conferences.
Marty has worked with community
hospitals and academic medical centers; investor-owned enterprises and
community organizations; long-term care and home health providers; and
behavioral health and ambulatory care organizations.
The following is a list of representative projects.
Strategy & Planning
- Strategic Plans for
investor-owned and nonprofit health care organizations including: long
term care, acute care, facilities, and joint venture components
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- Mission and Vision Statements,
Guiding Principles
Facilitation of Board and
Committee involvement; education
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- Lead /facilitation for plan
implementation
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- Annual Management Plans,
Business Plans, and Marketing Plans for investor-owned and community,
nonprofit organizations
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- Managed care market assessment
and carve-out strategy development
Coordination of Master
Facilities Plans, and Facilities Development Plans for Medical Center
campus including space planning and programming, architect-principal
relations, concept development, renovation projects, and signage
programs
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Transition planning
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Certificate of Need
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Product Line Development
- New product lines and product
line extensions (e.g., obstetrics, ambulatory surgery, oncology, home
health, imaging services); including feasibility studies, demographic
and demand analyses, market research, and implementation planning and
evaluation
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- Identification of satellite
development/expansion options to increase market share
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- Program design and team
facilitation
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Performance & Process Improvement
- Customer flow, work flow, and
operations improvements in clinical and business support areas
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- Structure, organization, and
program redesign and business process improvement in admitting,
outpatient services, ambulatory surgery, and ancillary services
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- Planning, integration, and
implementation of cross-departmental initiatives to improve customer
service, responsiveness, and operational efficiencies
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- Total Quality Management
program planning, coordination and implementation
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Market Research & Competitive
Studies
- Assessment of demand,
market-risk, and competitive considerations, including development of
management strategies for special business units
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Comprehensive market and market
share analysis of key product lines and institutional position
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- Market analyses, forecasts, and
competitive data and information to secure regulatory approvals, bond
financing and insurance for large scale development projects
(renovation, facility expansion, capital equipment)
Marketing
- Creative development,
direction, and execution of national positioning, advertising, and
marketing communications campaign
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- Institutional and product line
identity programs, integrated marketing communications
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- Marketing program/department/
- division management and
auditing; cost-management and productivity improvement
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- Secured Federal, State, and
local contracts and grants to develop new revenue centers and customer
segments
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