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Management Consulting

As a senior executive and consultant in the health care industry, Marty O'Connell has provided leadership, direction, management, and coordination in the areas of planning, operations, strategy, marketing, and business and organizational development.

He was formerly with the National Health Care practice of Ernst & Young, and also served on the senior management teams for Catholic Healthcare Partners, HCA, HealthTrust, and Quorum-managed hospitals.

Marty brings critical competencies and a focus on implementation to healthcare organizations: a solid P&L orientation; strong conceptual and communications skills; solid planning experience; depth in health care strategy and marketing; and proven abilities to organize and motivate staff and management teams. He has led a significant number of major initiatives, including the development and launch of new services, process reengineering and performance improvement, business planning, and venture development.

His credentials include a Master's degree in Health Care Administration and Planning, professional training in Organizational Change Management and TQM/Statistical Process Control, and proven experience in project management and group facilitation. He has written for trade and industry journals and has served on the faculty for national health care conferences.

Marty has worked with community hospitals and academic medical centers; investor-owned enterprises and community organizations; long-term care and home health providers; and behavioral health and ambulatory care organizations.

The following is a list of representative projects.


Strategy & Planning

Strategic Plans for investor-owned and nonprofit health care organizations including: long term care, acute care, facilities, and joint venture components
Mission and Vision Statements, Guiding Principles

Facilitation of Board and Committee involvement; education

Lead /facilitation for plan implementation
Annual Management Plans, Business Plans, and Marketing Plans for investor-owned and community, nonprofit organizations
Managed care market assessment and carve-out strategy development

Coordination of Master Facilities Plans, and Facilities Development Plans for Medical Center campus including space planning and programming, architect-principal relations, concept development, renovation projects, and signage programs


Transition planning


Certificate of Need

Product Line Development

New product lines and product line extensions (e.g., obstetrics, ambulatory surgery, oncology, home health, imaging services); including feasibility studies, demographic and demand analyses, market research, and implementation planning and evaluation
Identification of satellite development/expansion options to increase market share
Program design and team facilitation

Performance & Process Improvement

Customer flow, work flow, and operations improvements in clinical and business support areas
Structure, organization, and program redesign and business process improvement in admitting, outpatient services, ambulatory surgery, and ancillary services
Planning, integration, and implementation of cross-departmental initiatives to improve customer service, responsiveness, and operational efficiencies
Total Quality Management program planning, coordination and implementation

Market Research & Competitive Studies

Assessment of demand, market-risk, and competitive considerations, including development of management strategies for special business units

Comprehensive market and market share analysis of key product lines and institutional position

Market analyses, forecasts, and competitive data and information to secure regulatory approvals, bond financing and insurance for large scale development projects (renovation, facility expansion, capital equipment)




Creative development, direction, and execution of national positioning, advertising, and marketing communications campaign
Institutional and product line identity programs, integrated marketing communications
Marketing program/department/
division management and auditing; cost-management and productivity improvement
Secured Federal, State, and local contracts and grants to develop new revenue centers and customer segments





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